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Custom website or WordPress: which to choose?

WordPress is very widespread, but it is not always the best choice. Here is an honest comparison to decide between a custom website and a WordPress site.

Published on 12 October 2026 · Kinley Marketing, Paris

What WordPress does well

WordPress is a well-known content management system: you install a theme, add plugins and can put a site online quickly. For a personal blog or a very standard need, it is a valid option.

The limits to know about

What a custom website brings

In short: WordPress suits a simple need with a tight budget and content you edit yourself every day. Custom is preferable when speed, security, brand image and search ranking matter.

And the budget?

A custom showcase site starts at €1,200 (Essential plan, up to 5 pages) and a complete site at €2,900 (Premium plan, up to 15 pages with animations, blog and advanced SEO). Projects with a database, e-commerce or back office are quoted individually. Hosting and domain name are separate, around €100 to €150 per year. See our plans.

How to choose?

If you are unsure, tell us about your project: we will honestly tell you which solution suits best, even if it is not the most expensive.

Frequently asked questions

Is a custom website better for SEO?

It gives more control: speed, code structure, tags and structured data are handled from the start, which helps Google understand and index the site. Content, of course, remains the decisive factor.

Will I be able to edit my site myself?

It depends on the plan. For a showcase site, updates can be handled by our agency. For projects with a back office, you manage your content independently.

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